Cultural Strategy
Curation
Arts Management
Cultural Strategy Curation Arts Management
My name is Aidana Bergali,
I am a cultural strategist with global experience and an educational background in Strategic Design and Management from Parsons. My ambition is to foster the development of arts & cultural fields in Kazakhstan and beyond- by combining business strategies with cultural development, sustainability, and diplomacy.
Expertise Highlights
Cultural Strategy
Cultural strategy is my primary field of expertise, where I apply business strategies to cultural sectors.
With a strong background in strategic design, management, and art, I have developed and continue to build my experience in institutional and commercial settings across three continents. I worked with museums, art residencies, heritage sites, and galleries, shaping strategies that enhance cultural engagement, development, and sustainability.
Curation
My curatorial practice spans traditional and contemporary approaches, from museum exhibitions to immersive, site-specific experiences.
Similar to cultural strategy, I have worked on curatorial projects in galleries, museums, and residencies, shaping exhibitions through thematic development, artist coordination, and audience engagement. My approach integrates research, storytelling, and visual presentation, ensuring historical and cultural depth as well as contemporary relevance. Whether designing educational art-historical experiences, or curating exhibitions for an art gallery with full creative freedom, I aim to create remarkable cultural experiences.
Art Mediation
Art mediation is about creating meaningful interactions between audiences and artworks, making cultural experiences more engaging and accessible.
From my personal experience, I believe art mediation has a lot of potential for development in both- nonprofit and for-profit fields of the art world, with a focus on innovative ways to connect diverse publics with art. From utilizing immersive storytelling to designing educational materials and multilingual interpretation, my work ensures that artistic narratives resonate across different cultural contexts. By bridging curatorial intent with audience engagement, I help foster a deeper appreciation and understanding of art in both institutional and commercial settings.
